When it comes to the benefits of the Brooks Brothers Credit Card you seem to get a lot but when you look closer it's not really so much. No matter which one of the card levels you get approved for, the biggest draw seems to be the 15% off you get on your first purchase when you open your card. That is actually quite sad for a big draw actually, especially for such an upscale clothing store. The next big draw tends to be the four points that they give you for every dollar that you spend at their physical or online store. Considering that the average purchase at Brooks Brothers could easily be $300, which would be 1,200 points in one purchase. It takes 2,000 points to get a $20 gift card. Therefore, it will take you $500 to spend with your Brooks Brothers Credit Card before you will receive that $20 gift card. For some people, that isn't going to be worth anything and for others they will see that every amount is helpful towards a larger goal.
At the end of the day the people who are getting the Brooks Brothers Credit Card are most likely avid shoppers of the store already anyway. Therefore, people aren't really getting the card just because they can get 15% off or $20 every so often. They are getting the card out of their loyalty to the store and to the products that have satisfied them possibly for generations. As we said earlier, Brooks Brothers hasn't been around since 1818 for doing nothing at all that's for sure.